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November 7, 2023

In digital marketing, e­mail drives businesses and customers closer. But, sending the same email to everyone? Not good. That’s where A/B testing shine­s. It lets you play around with different ve­rsions of your HTML emails. Find out what your audience digs. By looking at the results, you can choose wisely, twe­aking your campaigns based on facts, not guesses. And voila! Your e­mail marketing ROI gets a boost. What…

November 4, 2023

In today’s digital world, email remains one of the most effective ways to communicate and engage with your audience. However, with the rise of mobile devices and varying email clients, creating responsive, accessible, and engaging HTML emails has become a necessity. In this blog post, we will delve into the art of crafting such emails and provide you with valuable tips and techniques. Why Responsive Emails Matter Responsive…

October 22, 2023

Email marketing is a powerful tool for businesses to connect with their audience. However, sending out generic emails to your entire subscriber list may not yield the best results. That’s where segmentation comes in. By segmenting your audience and sending targeted messages, you can increase engagement, conversions, and overall ROI. One effective way to do this is by using HTML email.Email marketing is a powerful tool for businesses…

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